Clear Direction and Defined Goals
In today’s multi-channel, mobile, social-media-driven world, you must have an integrated marketing strategy that works not only with your current goals, but your overall mission.
Collaboration and integrated strategy are always our starting points. As experienced marketing and communications experts, we listen to you and review your organization so we can provide both direction and solutions on how to share your message, grow your business and reach your goals. Our creative team of award-winning marketing, public relations, graphic design, social and broadcast media experts work together to be your full service marketing communications team.
Your goals and your audience come first and it’s our job to make sure you have:
- A clear understanding of your target audience and how to reach them
- A brand that is cohesive, integrated and fits your message
- Quality content that transforms your audience into leads/clients/followers
- A way to distribute and track your efforts
We are dedicated to making connections with your audience and developing community through:
Have You Heard the Term, ‘Content is King?’
Yes, ‘content is king’ in this day an age — and yes, people do judge books (and wines) by their cover too. Whereas outbound marketing still has it’s place, inbound marketing has quickly become the best way to achieve the greatest return on investment.
We work to develop engaging content based on your goals; providing solutions in creating educational videos, blogs, websites and social media publishing. By carefully crafting customized content, we help you attract visitors by utilizing SEO strategy (so you don’t have to ‘pound the pavement’ trying to attract clients). After visitors (leads) have found you through the remarkable content we’ve produced, we convert them into qualified leads – filling out an interest form, signing up for an e-newsletter, attending a webinar or downloading a whitepaper. Next, we work with you to develop a customer relationship and transform these leads into clients. By using this new inbound strategy, we eliminate the guesswork out of finding your target audience — because they are finding you!
Be Known. Be Heard.
Do mainstream or the trade media outlets know about you? Do they know how you can help advance their stories or break new ones? Our experts are known internationally for our game-changing media relations strategies and our tenacious ability to manage news placements or related news events like press conferences, seminars, or educational events. It is one of our sweet spots and we will guarantee there is no better agency that effectively deals with all levels of news and trade journalists.
As former reporters, corporate and government communications professionals we know the nuances of working with the media under all circumstances. And we work with news media outlets from CNN, Washington Post, Financial Times, BBC, and Bloomberg to the Wall Street Journal – and often in various countries. We help shape your messages, effectively pitch your best story, and reach your key audiences.
Repair and Rebuild or Prepare and Prevent
Your Goals: To repair a business or personal reputation after attacks in public, in the news or online. Or, create a crisis plan that prepares your organization for a crisis or positions you to prevent a crisis.
Our Action Plan: Once you contact us, we begin work immediately — using all of our resources to stop the attacks completely or from getting worse. We are committed to you during those crucial first minutes of crisis and in the long-term – 24/7. We become your partner — your bulldogs on a mission.
Our SEO and Social Media experts push up good stories about you and push down the bad ones. Our content specialists will craft those good stories, create events, train you to be better communicators for interviews or testimony, leverage Corporate Social Responsibility (CSR) and be long-sighted in how to rebuild business while, for instance, supporting legal and political strategies.
More organizations are recognizing the necessity for a crisis plan to be in place. We work closely with clients to: 1. Create plans that investigate risk and crisis scenarios, 2. Prepare clients for crisis with messaging and media training, 3. Develop positive stories that will help you prevent or mitigate a crisis.
Our Expertise: You will not find a more senior and battle seasoned team to handle a crisis attacking your credibility, freedom and ability to do business. We turn a mess into the right message – our efforts are cathartic for positive change in your organization and refocusing you on success through external and internal communications.